Basic survey

Age Date of Birth
Day/month/year

Gender

• Male
• Female

Marital Status

• Married
• Civil partnership
• Single, partner lives in household
• Single, partner not in household
• Divorced/widowed, partner lives in household
• Divorced/widowed, partner not in household

Size of household

• 1 person
• 2 people
• 3 people
• 4 people
• 5 people
• 6 people or more

Decision-maker in household

• Yes
• No, we make all the decisions together
• No, somebody else makes the decisions
• No answer

Nationality

Region / County

Size of town/city/no. of inhabitants

• Below 2,000 inhabitants
• 2,000-4,999 inhabitants
• 5,000-19,999 inhabitants
• 20,000-49,999 inhabitants
• 50,000-99,999 inhabitants
• 100,000-499,999 inhabitants
• 500,000 inhabitants or more
• Don’t know

Highest school-leaving qualification

Net personal income

Net household income

Internet connection

Internet provider

Use of Internet services

• Downloading software, music, videos etc.
• Online shopping
• Online banking
• Participating in online auctions
• Participating in chat

PC components

• Sound card and loudspeakers
• Web cam
• DVD drive
• TV card
• CD player (stationary)
• CD player (portable)
• Computer (Macintosh)
• Computer (PC)
• Laser printer
• Ink jet printer
• Scanner
• DVB-T receiver
• DVD player (stationary)
• DVD player (portable)
• Digital camcorder
• Digital camera
• Laptop (Macintosh)
• Laptop (PC)
• MP3 player
• PDA/organiser
• SAT receiver

Fixed line provider

Car

Driving licence

• Car
• Lorry
• Other

Car ownership

Model and year of manufacture of car

Owner of new car

Owner of used car

Make of car

Year of car manufacture

Fuel used

• Unleaded
• Premium unleaded
• Super plus unleaded
• Diesel
• Biodiesel
• Natural gas
• Hydrogen
• Other

Customer of petrol station

Type of tyre

Catalytic converter

Motorcycle

Driving licence

• Motorcycle
• Light motorcycle (scooter/moped)
• Other

Owner of motorcycle

Owner of new vehicle

Owner of used vehicle

Owner of scooter/moped

Number of motorcycles

Make of motorcycle

Motorcycle year of manufacture

Cylinder capacity of motorcycle

Finances

Owner of credit card

• American Express
• Diners Club
• Eurocard/Mastercard
• Visa
• Other

Insurance

• Household insurance
• Life insurance
• Private health insurance
• Private third-party liability insurance
• Accident insurance
• Pet insurance
• Disability insurance
• Car insurance
• Motorcycle insurance
• Legal protection insurance
• Private pension insurance scheme
• Additional private health insurance

Banks and building societies

Media

Magazines read

TV channels watched

Radio stations listened to

Web pages visited

• Politics
• Economics/finances/stock exchange
• Science/research
• Computer/Internet/IT
• Sport
• Fitness/beauty/wellness
• Health/medical
• Cinema/film
• Nature/environment
• Reading/books
• Travel/holiday
• Games
• Work/career/training
• Music/CDs/records
• Fashion/fashion trends
• Local information
• Household/cooking/garden
• Erotic websites
• Property markets (buy and rent)
• Auto trading websites
• Flirting/socialising
• TV/TV guide
• Family/children
• Search engines/web catalogues
• Stars/celebrities

Health

Smoker

• Regular
• Occasional
• Never

Glasses/contact lenses

Illnesses

Chronic

• Allergies
• Alzheimer’s disease or other forms of dementia
• Arthritis
• Arthrosis (joint wear and tear)
• Asthma
• Autism
• Back pain
• Bipolar disorders
• Bronchitis (chronic)
• Cancer
• Cerebrovascular disorders
• Chronic obstructive respiratory illnesses
• Depression
• Diabetes mellitus
• Epilepsy
• Glaucoma
• Gout
• Headaches/ migraines
• Heart disease
• High blood pressure (hypertension)
• Illnesses of the musculoskeletal system
• Kidney disease
• Menopause
• Multiple sclerosis
• Obesity
• Osteoporosis
• Parkinson’s disease
• Respiratory illnesses
• Rheumatism
• Schizophrenia
• Thyroid disorders
• Varicose veins

Acute within the last 12 months

• Acute bronchitis
• Acute middle ear infection
• Appendicitis
• Bladder issues
• Chicken pox
• Chill (cold)
• Conjunctivitis
• Cough
• Cystitis
• Diarrhoea
• Eczema
• Fever
• Gastritis
• German measles
• Haemorrhoids
• Hay fever
• Hearing loss
• Herpes
• Hoarseness
• Inflammation of the heart muscle (myocarditis)
• Influenza
• Insect bites
• Irritable bowel syndrome
• Measles
• Meningitis
• Pneumonia
• Salmonella
• Sciatica
• Shingles
• Sinusitis (common cold)
• Slipped disc
• Stomach problems
• Sun burn
• Sun stroke
• Tinnitus
• Tonsillitis
• Vomiting, sickness
• Wind
• Other acute infections

Travel

Number of private travels

Number of business travels

Travel by:

• Car
• Bus
• Plane
• Motorcycle
• Boat
• Train

Hotel bookings

Flight classes booked

• First class
• Economy class
• Charter flight
• Business class

Airlines booked

Regions travelled to

• Africa & Arabia
• Asia
• Australia & New Zealand
• Europe
• Central & South America
• North America

Europe

• Austria
• Balearic islands (e.g. Majorca, Ibiza)
• Belgium
• Canary Islands
• Croatia
• Czech Republic
• Denmark
• Finland
• France
• Germany
• Great Britain
• Greece
• Hungary
• Iceland
• Ireland
• Italy
• Malta
• Netherlands
• Portugal
• Spain
• Sweden
• Switzerland
• Turkey
• Ukraine

Africa & Arabia

• Egypt
• Israel
• Kenya
• Morocco
• Mauritius
• Namibia
• Seychelles
• South Africa
• Tunisia
• United Arab Emirates
• Zimbabwe

Asia

• China
• India
• Indonesia
• Japan
• Malaysia
• Maldives
• Nepal
• Philippines
• Russia
• Singapore
• Sri Lanka
• Thailand

Australia/New Zealand

• Australia
• New Zealand

Central/South America

• Argentina
• Brazil
• Chile
• Ecuador
• Caribbean
• Mexico Peru
• Venezuela
  

North Amerika

• Kanada
• USA

Sport

Types of sport (in club, team or regularly)

• Aerobics
• Badminton
• Basketball
• Boxing
• Fitness
• Football
• Handball
• Hockey
• Jogging
• Judo
• Karate
• Nordic walking
• Pilates
• Riding
• Swimming
• Squash
• Dancing
• Diving
• Tennis
• Volleyball
• Yoga
• Other

Interested in sports

• Athletics
• Basketball
• Boxing
• Cycling
• Figure Skating
• Football
• Formula 1Andere
• Golf
• Handball
• Ice hockey
• Hockey
• Rugby
• Skiing, Snowboarding
• Tennis
• Other

Video games

• Gaming behaviour and frequency of use of video games
• Game consoles used

Mobil phones

• Private mobile ownership
• Business mobile ownership
• Internet capability of mobile
• Type of mobile contract
• Mobile phone provider

Parents

• Number of biological children
• Number of children in household
• Date of birth and month of child

Pets

• Dogs
• Reptiles
• Cats
• Birds
• Fish
• Rodents (e.g. rabbits, guinea pigs, mice)
• Other

B2B

Employment

• Full time (30+ hours per week)
• Part-time (up to 29 hours per week)
• Apprenticeship
• Pupil
• Student
• Re-training
• Currently unemployed
• Pensioner/retired, formerly in full-time employment
• Not working (housewife/house husband)

Job title

• Self-employed with up to 5 employees
• Self-employed with 6 to 9 employees
• Self-employed with 10 to 49 employees
• Self-employed with 50 or more employees
• Freelancer
• Clerical employee
• Employee in middle management
• Qualified employee
• Senior employee
• Junior civil servant/civil servant in non-leading role
• Middle-ranking civil servant
• Upper middle-ranking civil servant
• Senior-ranking civil servant/civil servant in senior role
• Unskilled worker (also agricultural sector)
• Skilled worker (also agricultural sector)
• Skilled worker: master craftsman, skilled tradesman, foreman, construction site foreman, tradesman
• Self-employed farmer
• Doctor (self-employed or employee)

Sector/industry

• Agriculture, forestry, fishing
• Mining, extraction of raw materials
• Manufacturing: food and tobacco
• Manufacturing: textiles and clothing, leather
• Manufacturing: paper, publishing and printing industries
• Manufacturing: coke, refined petroleum products
• Manufacturing: chemicals and processing chemical products
• Manufacturing: rubber and plastics products
• Manufacturing: glass, ceramics, processing stone and earth
• Manufacturing: metal production and processing, manufacturing metal products
• Manufacturing: machinery
• Manufacturing: production of office machinery, data processing equipment, electrical engineering, precision and optical engineering Manufacturing: vehicle construction
• Manufacturing: furniture, jewellery, musical instruments, sports equipment and other products; recycling
• Energy and water supply
• Construction industry
• Trade; maintenance and repair of vehicles and consumer goods Hospitality industry: hotel and catering
• Information and communication
• Financial and insurance industry
• Real estate sector, rental of moveable objects, provision of business services
• Public administration, defence and compulsory social security
• Teaching and education
• Health, vetinary and social welfare
• Providing other public and personal services
• Private households with domestic staff
• Extraterritorial organisations and bodies
• Media and publishing
• Advertising
• IT & telecommunications
• Finance and auditing, accountancy
• Arts and culture
• Pharmaceutical industry
• Other

Department

• Book keeping/accounting
• Engineering
• Management
• Personnel department
• Data processing / IT
• Legal department
• Manufacturing/production
• Marketing
• Purchasing
• Logistics
• Consulting
• Research/development
• Sales
• Admin
• Education/teaching/further education
• Other

Position

• CEO, board of directors
• Senior management (head of section)
• Middle management (head of department)
• Project manager (unit leader, group leader, supervisor)
• Clerical worker without managerial position (admin, secretarial etc.)
• Master craftsman
• Foreman
• Manual worker
• Other

Decision-maker in company concerning:

• Equipment/machinery
• Commissioning external agencies/dealers/service providers
• In-house training
• Office supplies
• External financing (e.g. equity capital, sponsorship)
• Vehicle fleet
• Hardware (PC systems/workstations etc.)
• Internet / extranet / intranet content and/or development
• Materials purchasing
• Personnel
• Software and commercial applications
• Telecommunications
• Investment management / asset management

Size of company and number of employees

• No employees
• 2 to 10
• 11 to 50
• 51 to 99
• 100 to 249
• 250 to 499
• 500 to 999
• 1,000 to 9,999
• 10,000 or more

Opinion leaders

Personality index

• Neuroticism
• Extraversion
• Openness for Experience
• Conscientiousness
• Agreeableness

Home & garden

• Rented house
• Rented apartment
• Privately owned apartment
• House owner
• Garden owner