When we are setting up your community, we gather all kinds of relevant information on each community member. As time goes on, you will get to know the kind of people who buy your products and services and realise what makes them different from other people. We’ll help you to analyse the information and to draw appropriate conclusions.
We will provide you with around 300 pieces of individual profile data on each community member. You can use this to target your selection of members for questionnaires, activities and campaigns. It is easy to put the groups together according to demographic characteristics, consumer behaviour and preferences and this can be done at any time.
The best thing about it is that this enables you to find out who the opinion leaders and multiplicators in your community are, who writes a blog and who is more likely to express an opinion to his /her circle on your products and services than others. You can then target your communication measures to these target groups with even more precision.
Community communications: approach your
customers selectively
Find out even more about your customers from us. You will realise that
they are happier to give you their opinions if you target them selectively.
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