Is panellist loyalty possible with facebook? An experiment

Almost 18 months ago we began to communicate with our panellists through facebook: an experiment for which we are now able to draw a conclusion- with interesting results. In the

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The ESOMAR Congress 2011 – A review

In 1948, 29 people met in Amsterdam; a meeting which would go down in history as the first ESOMAR congress. This year, almost 65 years later, more than 1 000

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