Influencer-Marketing – When is it useful and how to implement it?

Bengül Robillard, Managing Director respondi Germany, and Thomas Gruber, Director Market Research, dm drogerie-Markt, presented exciting insights on this subject during the ESOMAR Congress on 25th September 2018 in Berlin.

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Together with impact&emotions, we investigated whether purchases made on Black Friday influence Christmas sales in general. Using our Digital Life Board, the internet usage of a selected target group was

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respondi wins Esomar Best Paper Award at Esomar Fusion 2018

Great news from Dublin – our paper  The Appiness Project – Passive behavioural data fuses with surveys to reveal how Internet and app usage impacts on happiness won Best Paper

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Dublin – our appointment in November

This month we’re looking forward to an exciting event in Dublin; the ESOMAR Fusion (11.-15.11.2018) where respondi will be present with two insightful talks. We take to the stage on

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