Our commitment to quality: We provide honest and motivated participants.
ACCESS PANEL
ACCESS PANEL
WHEN CHOOSING AN ACCESS PANEL, QUALITY, COVERAGE AND RELIABILITY ARE THE DECISIVE FACTORS. IT’S THE ONLY WAY TO REACH THE MOTIVATED PARTICIPANTS WHO MATCH THE DESIRED TARGET GROUP.
WHEN CHOOSING AN ACCESS PANEL, QUALITY, COVERAGE AND RELIABILITY ARE THE DECISIVE FACTORS. IT’S THE ONLY WAY TO REACH THE MOTIVATED PARTICIPANTS WHO MATCH THE DESIRED TARGET GROUP.
QUALITY
COVERAGE
Our panel coverage: We are there where you need us.
QUALITY
Our quality: We provide honest and motivated participants.
Our selective recruitment and high motivation of our participants are the foundation of your insights. To achieve this, we reach out daily to people within our own campaigns; only those who give honest and meaningful opinions are included in the access panel. We commit to our members to win their long-term trus; starting from fair incentives and personal support, we give our panel a face with their own community. This creates proximity and trust and strengthens the ties to our participants.
We also place great importance on controlling the quality of the participation. For this, we constantly verify the identity, plausibility and response behaviour, so you can access your real insights at any time.
We comply with the strict criteria of the international norm ISO 20252:2019, which encompasses the previous ISO 20252 and ISO 26362 (access panels), and is the industry specific quality standard for market, opinion and social research. The certification procedure specifically evaluates the design and operating effectiveness of quality management.
Detailed profile data enable us to assess feasibility, to precisely target participants and to deliver results fast. That’s why we attach high importance to detailed and constantly up-to-date profile data for each panellist.
Our answers to the “28 Questions to Help Buyers of Online Samples” from the European Society for Opinion and Market Research (ESOMAR), will give you more information about our quality management.
MORE INFORMATION
QUALITY
Our quality: We provide honest and motivated participants
Our selective recruitment and high motivation of our participants are the foundation of your insights. To achieve this, we reach out daily to people within our own campaigns; only those who give honest and meaningful opinions are included in the access panel. We commit to our members to win their long-term trust; starting from fair incentives and personal support, we give our panel a face with their own community. This creates proximity and trust and strengthens the ties to our participants.
We also place great importance on controlling the quality of the participation. For this, we constantly verify the identity, plausibility and response behaviour, so you can access your real insights at any time.
We comply with the strict criteria of the international norm ISO 20252:2019, which encompasses the previous ISO 20252 and ISO 26362 (access panels), and is the industry specific quality standard for market, opinion and social research. The certification procedure specifically evaluates the design and operating effectiveness of quality management.
Detailed profile data enable us to assess feasibility, to precisely target participants and to deliver results fast. That’s why we attach high importance to detailed and constantly up-to-date profile data for each panellist.
Our answers to the “28 Questions to Help Buyers of Online Samples” from the European Society for Opinion and Market Research (ESOMAR), will give you more information about our quality management.
Our panel coverage: We are there where you need us
Our access panels grow daily with the needs of our customers. That‘s why we are strong where our customers are strong. Currently, we have our own access panels in seven European countries. In each of these countries we provide the target groups our customers need. The result is a balanced mix of specific target groups and a cross-section of the respective populations.
Our coverage corresponds to the needs of our customers. If the customer’s request goes beyond that, we recruit ad hoc or we work with reliable partners.
It goes without saying, we are continually updating our panel. Over the last few months, during the COVID-19 pandemic we have expanded our Master Data by 300 variables, which reflect the influence of this formative event- represented in our newnormal profiles.
COVERAGE
MORE INFORMATION
COVERAGE
Our panel coverage: We are there where you need us
Our access panels grow daily with the needs of our customers. That‘s why we are strong where our customers are strong. Currently, we have our own access panels in seven European countries. In each of these countries we provide the target groups our customers need. The result is a balanced mix of specific target groups and a cross-section of the respective populations.
Our coverage corresponds to the needs of our customers. If the customer’s request goes beyond that, we recruit ad hoc or we work with reliable partners.
It goes without saying, we are continually updating our panel. Over the last few months, during the COVID-19 pandemic we have expanded our Master Data by 300 variables, which reflect the influence of this formative event- represented in our newnormal profiles.
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