The COVID pandemic has profoundly changed the lives of people everywhere. It’s impacted each & every one of us. Suddenly, our social lives were put on hold, our way of working changed, our shopping habits are no longer the same. Daily life today is almost unrecognisable to what it was last year.

But for many people, these changes had a far more profound impact, going beyond their daily routine. The way they have experienced lockdown has influenced attitudes and behaviours. Some people may have even enjoyed lockdown. They were happy to have some more free time, with their family, in the garden, or cooking. Their lockdown experience might also have changed their values – maybe they started buying more local food or attach more importance to social responsibility. Others may have felt bored, lonely or began to reflect upon their life.

However, do these shifts in attitudes survive the lockdown period; are they still valid in the “newnormal” life? How many people within your target group are like Tom?

Discover the impact of the lockdown period in relation to your brand or service with our newnormal profiles.