At the start of 2013, respondi became the first panel provider in the UK to be made a corporate member of ESOMAR. With the newly-developed form of corporate membership the market research companies make a commitment to comply with the ICC/Esomar International Code on Market and Social Research, which has been supported and adapted by more than 60 organisations.
«As a globally active player in market research, we have supported the activities and principles of ESOMAR in the past. Therefore, we welcome the newly launched possibility to consolidate and clearly accentuate our commitment to this partnership through a corporate membership. As an international company, we consider the transnational association to be the right partner for these challenges », explained Dr. Otto Hellwig, CEO of respondi.
respondi considers the focal point of the International Code to be, above all, the protection of the survey participants against the misuse of data and the distinct differentiation of market research from other branches, such as direct marketing. These tasks are becoming ever more important; especially when considered against the background of the digitalisation of market research.