Tom is 34 years old, living in suburban London. He’s always on the run, loves to travel and to discover new places and things. Last year, he travelled to Thailand, and to South Africa. Tom is a foodie; he’s always trying local specialities.

Suddenly, in March 2020, the Corona-Virus Pandemic began. Tom’s social life came to almost complete standstill; he had to cancel his flights for his next trip to Argentina, and he started working remotely. Actually, he was happy to have more free time, as he could now avoid 2 hours of daily commuting. Tom started to enjoy his free time on the balcony and started to grow some veggies. Several neighbourhood assistance groups popped up and he started to support a local charity organisation. But Tom also began to question his former lifestyle. Why did he travel so much? What were the consequences? As he began to rethink his values, he also started to slowly change his habits. Usually, he loved exotic flavours. His favourite yoghurt was mango & coconut. But since lockdown, he had been searching for more traditional and local food types. He chose cinnamon-apple, reminding him of his grandmother and of cosy, secure times of his childhood.

Tom is not the only one.

Measure the impact of the Corona-Crisis on your specific issues and research objectives using our newnormal profiles – providing exhaustive information on how people experienced the lockdown and how their attitudes and behaviour have changed.