We received a lot of messages asking us mainly 3 questions:
How are we doing?
We’re happy that all of our team members and their families are doing well. All our offices are working 100% from home since Tuesday 17th of March. We hope the best for all our partners, clients, suppliers and panel members. But for the moment, we’re pleased to report no bad news from them and fingers crossed this won’t change.
What about our services?
As like all of our clients and partners, we continue to deliver our services as usual. Working remotely doesn’t affect our performance nor in bidding, nor in delivery of projects.
What is the situation with our panels?
This is the most frequently asked question: can I still run my project or might it be affected by the current situation?
We monitor this daily and will update you regularly.
The panel team are reviewing the response rates and other internal quality KPIs in order to track if the engagement of our panel members has been impacted by the current situation. Overall, we can ensure that the engagement of our panels has not been impacted thus far. It means that the level of quality of the data we collect, of the measures we get are reliable even during the harsh period we are going through…but these measures reflect the mindset of our panel members, which is very likely to be different in the current climate. More information on our current response rates can be found here.
To cut a long story short:
Conducting a survey is possible without any issue regarding the response rate. Measures collected reflect the current mindset (if the objective is to measure the current mindset then it is relevant, but of course, be more cautious if the surveys aim is to be representative of a more normal time).
On the 16th March the response rate dropped down in France. It was the 1st day of the lock down, so maybe the participants had to organize themselves first before starting to answer surveys. It was far better on Tuesday the 17th. No strong discrepancies among target (age, region, children in the household or not). In Germany and the UK the situation is as usual.
Which surveys are still valid?
So technically we can run surveys. All the surveys whose aim is to measure the current mindset or behavior of the respondents are valid: political opinions, shopping habits (sic!), brand awareness,…But are these measures similar to what we could obtain in normal times? It could depend on the topic, but it is very likely that they are not.
A couple of “true” examples:
Trackers : overall still valid
– Purchase habits in a given category: valid (even if of course it will be impacted by lock down)
– Awareness and satisfaction for an online retailer: valid
– Streaming media consumption: valid
Concept tests (including IHUTs)
– Attractiveness measurement should be ok
– Usages measures should be impacted in case of lock down
Brand image and Ad tests
– Depending on the category, measures might be impacted, but it reflects the impact of the situation.