In the UK, our Managing Director Jennifer Roberton has been appointed by the UK specific industry charity the Market Research Benevolent Association (MRBA) as its new trustee responsible for marketing.
Once again, we can look back on an insightful and eventful year; packed to the brim with exciting projects, interesting events and lots of engaging encounters. We would like to take this opportunity to send
Bengül Robillard, Managing Director respondi Germany, and Thomas Gruber, Director Market Research, dm drogerie-Markt, presented exciting insights on this subject during the ESOMAR Congress on 25th September 2018 in Berlin.
Together with impact&emotions, we investigated whether purchases made on Black Friday influence Christmas sales in general. Using our Digital Life Board, the internet usage of a selected target group was