Woche der Marktforschung has started – we’re part of it again!

Last year, the organisers of events – also in our industry – were faced with great challenges. marktforschung.de has set up an exciting alternative to live events in the form

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succeet21 – The industry is finally meeting again in Munich!

It’s been two years since the last meeting of the market research industry in Munich – all the more reason for us to look forward to exhibiting and speaking at

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Young Germans feel ignored and let down by politics

Do young voters trust politics? And how do they view the future? On behalf of the Generationen Stiftung, we surveyed 1,500 people in Germany between the ages of 16 and

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Young Germans 2021 – What makes 14-39 year olds tick?

Simon Schnetzer has been researching the living and working environments of 14-39 year olds in Germany since 2010. His recent study ‘Young Germans 2021’ has recently been published. The study

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Highlights from our UK office

Office life isn’t the same as it used to be over a year ago, as you are probably all experiencing too. Our UK office has been looking empty like this

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Let’s meet at succeet!

Things are back on the move in the events world! With the pandemic as a trigger and driver of innovation, a lot has changed. On the one hand, we feel

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After a year of the pandemic – Germans are exhausted but positive about the future

How are Germans feeling after a year of Corona and how high is their current willingness to vaccinate? On behalf of the SINUS Institute, we conducted a national-representative survey from

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Test, trace and isolate – how well does it work in the UK?

Do people test and isolate when they have symptoms of covid-19? Do they recognise the symptoms of the virus? And how well do the tracing measures work? To answer these

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How convincing is the vaccination campaign of the German government?

What does the German population think about the current vaccination campaign and will it convince the undecided to vaccinate against the corona virus? The answers to these questions were tracked

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Who is using the Corona-Warn-App* in Germany?

We examined this question under the scientific leadership of researchers from Hertie School, Humboldt-University of Berlin and University of Konstanz. Declarative data was fused with passive data from our behavioral

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