mingle fundraising campaigns 2017-2018 – our panelists help children in need

Putting others first – This year again, we launched a charity campaign and our panelists chose to donate their mingle points for a good cause, instead of redeeming them for

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Gender pay gap – Which financial risks do young British women face today?

To evaluate the main financial risks facing young British women today, we carried out a study together with AEGON. For this purpose, we recruited 1223 women and men from our

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MRBA Fundraising Week was a great success

This year, the charitable Market Research Benevolent Association (MRBA) has already raised £24.000 for market researchers in financial difficulties. We are delighted that our interactive scavenger hunt through Covent Garden

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Information intermediaries and forming opinions  – a multi method study using facebook as an example

In the joint study „In my opinion? Information intermediaries and forming opinions- a multi method study using Facebook as an example” with the Johannes Gutenberg-University in Mainz and IFAK we

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mingle fundraising campaigns in 2016-2017: Our panellists making children happy

This year again, our panellists donated their mingle points for a good cause. With mingle fundraising campaigns in 2016-2017, we are able to contribute to some great projects and make

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How restaurants can increase their soft drinks profit margin

More and more people are forgoing alcohol. Restaurants are noticing this new trend and as a result are re-thinking the soft drinks they offer. Together with the market research company

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Swapping SIM cards soon to be a thing of the past – the eSIM is here

The classical SIM card is on its way out. In the future, the eSIM (embedded SIM) will be used in both future smartphones and tablets. The new eSIM card, which

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Brands need to adapt to keep their place on the British high street

The high street has lost its appeal, according to a a study that sought to paint a picture of what the high street will look like in 2025. The study

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How restaurants can increase their cocktails profit margin

The time when cocktails were primarily drunk in bars and clubs is a thing of the past. These exotic and exquisite tipples have long since found their way on to

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Testing the effectiveness of testimonial ad campaigns

The Beckhams, the Rooneys and the cast of Harry Potter films – Brands like to use celebrities for marketing purposes. But just how effective are testimonial campaigns? Together with Celebrity

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