mingle fundraising campaigns in 2016-2017: Our panellists making children happy

This year again, our panellists donated their mingle points for a good cause. With mingle fundraising campaigns in 2016-2017, we are able to contribute to some great projects and make

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How restaurants can increase their soft drinks profit margin

More and more people are forgoing alcohol. Restaurants are noticing this new trend and as a result are re-thinking the soft drinks they offer. Together with the market research company

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Swapping SIM cards soon to be a thing of the past – the eSIM is here

The classical SIM card is on its way out. In the future, the eSIM (embedded SIM) will be used in both future smartphones and tablets. The new eSIM card, which

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Brands need to adapt to keep their place on the British high street

The high street has lost its appeal, according to a a study that sought to paint a picture of what the high street will look like in 2025. The study

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How restaurants can increase their cocktails profit margin

The time when cocktails were primarily drunk in bars and clubs is a thing of the past. These exotic and exquisite tipples have long since found their way on to

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Testing the effectiveness of testimonial ad campaigns

The Beckhams, the Rooneys and the cast of Harry Potter films – Brands like to use celebrities for marketing purposes. But just how effective are testimonial campaigns? Together with Celebrity

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Students live Mobile-First

Open eyes and reach for the smartphone; most students start their day by checking their mobile devices. We discovered to what extent smartphones are an integral part of students daily

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People and dogs – the cost of animal love

A dog is a special type of pet. To find out just how far this animal love goes and the relationship between people and dogs on a daily basis, we

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Cloud Computing in mid-sized companies

In stark contrast to many large firms, medium-sized German companies have, up until now, been very restrained as far as using Cloud Computing is concerned. To find out why and

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Humans and dogs

In a qualitative baseline study, together with the Monheimer Institute, we investigated just how far a fondness for animals goes and the daily relationship between people and dogs. We would

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