In the joint study „In my opinion? Information intermediaries and forming opinions- a multi method study using Facebook as an example” with the Johannes Gutenberg-University in Mainz and IFAK we
This year again, our panellists donated their mingle points for a good cause. With mingle fundraising campaigns in 2016-2017, we are able to contribute to some great projects and make
More and more people are forgoing alcohol. Restaurants are noticing this new trend and as a result are re-thinking the soft drinks they offer. Together with the market research company
The classical SIM card is on its way out. In the future, the eSIM (embedded SIM) will be used in both future smartphones and tablets. The new eSIM card, which
The high street has lost its appeal, according to a a study that sought to paint a picture of what the high street will look like in 2025. The study
The time when cocktails were primarily drunk in bars and clubs is a thing of the past. These exotic and exquisite tipples have long since found their way on to
The Beckhams, the Rooneys and the cast of Harry Potter films – Brands like to use celebrities for marketing purposes. But just how effective are testimonial campaigns? Together with Celebrity
Open eyes and reach for the smartphone; most students start their day by checking their mobile devices. We discovered to what extent smartphones are an integral part of students daily
A dog is a special type of pet. To find out just how far this animal love goes and the relationship between people and dogs on a daily basis, we
In stark contrast to many large firms, medium-sized German companies have, up until now, been very restrained as far as using Cloud Computing is concerned. To find out why and
