Our “appiness project”

The internet has been hailed as a revolutionary tool for bringing people together, sharing knowledge and engaging audiences. However, there have also been claims the internet has become addictive, increased

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“Risks that Matter” – respondi helps OECD with cross-national study

Germans worry about pensions,  Americans are concerned about making ends meet, and half of Austrians worry about crime and violence. These are some of the results of a recent OECD

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The yellow vests – different motives behind the same vests

For months the yellow vests have been dominating the news. At the start of the movement, it seemed very simple to grasp; in their yellow vests they demonstrate against a

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The Folly of Misunderstanding Youth

71 % of young people (18-24 years old) feel they are misunderstood; only half of 25+ year olds feel the same way. Often perceived as being superficial and vain, they

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Online Travel Market Today – a digital life board paper

Are you still searching or already traveling? Being able, as a customer, to be informed about destinations and their possibilities online at any time and transparently, and to book the

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Influencer-Marketing – When is it useful and how to implement it?

Bengül Robillard, Managing Director respondi Germany, and Thomas Gruber, Director Market Research, dm drogerie-Markt, presented exciting insights on this subject during the ESOMAR Congress on 25th September 2018 in Berlin.

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Public views on gene editing and its uses

In the joint study “Public views on gene editing and its uses” with Professor George Gaskell from the London School of Economics and 24 co-authors, we investigated public opinion on

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The path from conception to being market-ready was long, but the time has finally come. Under the motto #recodemarketresearch, respondi is launching beatery, a new interactive dashboard which connects declarative

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Information intermediaries and forming opinions  – a multi method study using facebook as an example

In the joint study „In my opinion? Information intermediaries and forming opinions- a multi method study using Facebook as an example” with the Johannes Gutenberg-University in Mainz and IFAK we

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Whitepaper Behavioral Data – get closer to customers with passive measurement of people’s online use

Today, market research is facing new digital possibilities. In the future, market research will not only be faster, more relevant and accessible, with tools beyond the classical survey, it can

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