Our new, interactive analysis tool beatery, launched at the Research & Results in October 2017 has been continually developed. Both the functional and analytical possibilities have been increased thanks to regular updates. So that the product suits you and not the other way round. Our new, individually adapted dashboard brings you digitally closer to your target group and delivers exciting insights to specific themes.
For this purpose, beatery tracks the usage of digital devices on 2.000 representatively selected people in real time and combines this information interactively and visually with data from surveys. An intuitive interface and diverse online dashboards visualize which websites are frequently visited, which apps or search terms are used and how much time is spent online. You can precisely define specific target groups by using ten adaptable parameters such as age, gender or income and discover more about their online behaviour.
Discover exciting insights to a specific topic, a special product or a current social theme with our new freely accessible beatery public version. Get to know people who are interested in this topic, which theme-related websites they visit and how the theme has developed over the last few months. By means of five current topics – for example the Weinstein scandal or the iphone X – we demonstrate how your research can be given a new dimension of granularity with beatery. For example, more women than man in the UK were interested in the Weinstein scandal and primarily used websites such as theguardian.com dailymail.co.uk or bbc.co.uk to read about it.
If you are interested in learning more about beatery, get in touch. We look forward to hearing from you!