In a joint study with Advantage Market Research Ltd, we looked at how the negative press surrounding the Oxfam’s sexual misconduct scandal has affected the public’s willingness to donate financially to charities. For this purpose, we recruited 1034 members from our UK Online Access Panel and asked them about how the scandal has affected the way they donate.
The study revealed that the general readiness to donate has declined; almost half of all charities will feel the ripples of disillusionment caused by the scandal and thus can expect to receive less donations in the next 12 months. Above all, the international NGO`s have been negatively affected; 30 % of the participants are more reluctant to give money to disaster relief international development. Those aged 45+ are especially rethinking their generosity. However, every cloud has a silver lining – our study showed that smaller, local organisations are expected to benefit as donors require more transparency with regards to their donations; they want to see exactly where their money is going.