Bengül Robillard, Managing Director respondi Germany, and Thomas Gruber, Director Market Research, dm drogerie-Markt, presented exciting insights on this subject during the ESOMAR Congress on 25th September 2018 in Berlin.
Who is watching what? Why are they watching? How does watching change people? Combining behavioural data with declarative data gave the answers to those questions, and provided the foundations for specific recommendations on efficient influencer-marketing.
ESOMAR members can now access the full presentation here.