The classical SIM card is on its way out. In the future, the eSIM (embedded SIM) will be used in both future smartphones and tablets. The new eSIM card, which will be embedded, is being pushed by the big players like Apple and Samsung. In this way, customers can choose and switch providers directly on the end device; without having the complication of changing the SIM card and waiting for it to be activated. This should also make upgrading your contract easier and even make it possible to use one mobile phone contract with several devices.
respondi found out what the consumers think about the new eSIM cards and to what extent they are informed about this new development in a representative survey with consulting firm Iskander Business Partner. We asked approx. 1.030 German participants from our access panel.
Most people are currently not familiar with the term eSIM and how it differs from classic SIM cards. 91% of all those asked don’t know what an eSIM is. However, more flexibility and possible price advantages with it being easier to select the cheapest providers would be a good reason to use an eSIM for 50% of the participants. 44% remain sceptical about data protection and would not use an eSIM.
It remains to be seen wether the customers will accept the eSIM and if the swapping of SIM cards really is a thing of the past. At the moment, the consumers seem to be ill-informed and sceptical.