On 11 and 12 February it was time for the Quirks Event in London. The market research event, with its origins in the USA, took place again in the InterContinental The o2 hotel, just next to the o2 arena in a loop of the Thames, almost completely surrounded by water with a stunning view of the London skyline.

We look back on two days filled with many interesting conversations, various new contacts and a bunch of speaking sessions. More than 90 workshops make up a significant part of the event. In four rooms and over more than 40 hours a lot of input on innovations and developments in the industry is presented. Of course, respondi was part of this as well. On Tuesday afternoon at 4 pm, our Managing Director UK, Jennifer Roberton, discussed together with Bianca Bush from MediaCom, the question „Omnichannel campaigns: Which one is the most profitable? “  You would like to know the answer? Contact us here, we are happy to send you the presentation.

Networking is an integral part of these events and the organizers made it easy for us. Using you badge, you could connect with other visitors and exhibitors and via the corresponding Klik app you were not only informed about upcoming workshops and activities, but were also able to manage your contacts and attended workshops. Hence, it was made easy to stay on top of things during a packed day. The first day of the event was rounded off with cocktails in the expo hall, before it was time for a change of location to the nearby All Bar One where the legendary Research Club Party took place. It was the perfect opportunity for us to while away the evening in a relaxed atmosphere after a long expo day.

Our second Quirks Event in London has been a resounding success and we are already looking forward to next year!