We have reached the end of this year’s General Online Research conference; we are still glowing with enthusiasm for the event and are already considering how to incorporate the experiences into our next business ideas.
The three days of the GOR were packed with interesting keynotes, numerous lectures and workshops as well as the award ceremony of the Best Practice Awards. The event certainly made its mark and has left us convinced that the GOR is on its way to becoming more and more of an innovative Hot Spot.
This has definitely been helped by the increasing number of international contributors, whose methods, expertise and content are of the highest quality. The conference partner, SymanO, also made a positive impact on the event and appropriately enhanced the programme with its application-oriented approach. The event was also busier; a sure sign that the conference is attracting ever more visitors.
A real highlight was the Keynote by John Kearon. The founder of BrainJuicer opened the GOR and his rousing performance brought the audience to their feet. Instead of sitting attentively and listening, the attendees got involved in his lecture and gave the exceptionally gifted speaker several standing ovations. His thesis: Market Research relies on the rational side far too often, instead of examining automated behavioural control, which inevitably determines our reactions more. This must and will change. According to Kearon, we are on the brink of a technical revolution, which will be marked by behavioural sciences. We find these predictions very exciting and would like to suggest that you too take a look at Kearon’s interview, in which he expresses his views on the future of market research.
This year’s Best Practice Award was awarded to GIM (an institute for innovative market research). The Heidelberg-based institute, together with Barnes & Noble Inc. from California, was honoured for their entry “Read between the lines – understanding the potential of e-reading in Germany”. The award was presented at the GOR-Party in the Mannheim KOI club.
Several trends could be identified at the GOR 13. Big Data, Mobile Research and DIY- Market Research are significant themes which are moving the branch.
Only one important question could not be clarified: Would Freud have been willing to work online? Even if the opinions and answers to this question vary immensely, we are convinced that he would have.