We have had to wait awhile, but now the time has finally come: The General Online Research, short GOR, on 10 and 11 September! This year the GOR will live up to it’s name and go – ONLINE. Originally planned for March, then postponed until September, a few weeks ago the plans had to be reshuffled again. The DGOF board and the local partner HTW, the location partner for this year’s GOR, decided that an event on site is neither reasonable nor appropriate. Hence, it was decided to experiment and relocate Germany’s most influential online research conference to the digital world.
The conference program reflects the current issues of the sector: speeches about new data sources and methods like implicit methods of measurement or the implementation of virtual reality will be given as well as talks about the use of artificial intelligence. Also the current exceptional circumstances will be taken into consideration. On the second day (11.09) at 2:10 pm Bernad Batinic, JKU Linz, together with Frauke Kreuter, University of Maryland and University of Mannheim and Katherine Morris, Facebook, will give a talk on the topic „Online Data Collection During Times of Corona – A Data Quality Perspective“. We’re looking forward to some interesting insights!
We’re also pleased to sponsor such an exciting and important event. Moreover, we will also be present as contributor; as some of our research has been selected by the conference committee.
We’ll start on Thursday, 10.9. at 10:30am in session C1. Together with University of Mannheim we will present our joint research findings on the topic “What you read is who you support? Online news consumption and political preferences”.
At the same time in session B1, our speech “Some like it Old” will answer the question why generation z often prefers to buy second hand products instead of new ones. Based on passive data and a moderated online community, we analysed the customer journeys and the attitudes regarding used items of the 15-25 year-olds.
Also on Thursday, at 11:40 am in session C2, we’ll discuss together with Global Progress in “Social Media and the Disruption of Democracy” to what extent social media and the fake news that are published in those channels of information, impact the democratic discourse. Our segmentation points out, which group of users are particularly susceptive for fake news.
Right now, there is no way around AI. On Friday, 11.9. at 10am, we’ll show in a live demonstration how predictive analysis and opinion analysis can be improved using AI.
We’re looking forward to an innovative concept, an exciting conference, new input and, of course, to finally meet the colleagues from the industry again– even if it is only virtually!
