On the 19th & 20th May, respondi UK were proud to exhibit at the Market Research Summit 2015. A packed out two day event in London, full to the brim with fresh speakers and curious papers.
The summit always brings an inquisitive audience, both brands and agencies and the day’s events covered a whole host of topics from the ever increasing challenge of Big Data to one of our very own case studies, partnered with House 51. The paper Do they really mean it? was a demonstration of a practical application of psychological research techniques that integrates implicit and explicit attitude measurement to develop a deeper understanding of trust, ethics and social leadership across 10 consumer categories.
The highlight for us was a case study presented by Stephen Cribbett from Dub & Marie-Claude Gervais of FORUM Research for Macmillan Cancer Support. It took a step to show how our work can be used for the greater good, and how our methods and tools can take us so much further than an Ad Test or NPD for a new soft drink. Despite the knowledge that patients from specific minority groups tend to have poorer experiences and outcomes in cancer services, Macmillan lacked the evidence and insights to address their needs. A ground-breaking project enabled 90 cancer patients to discuss their experiences, either privately or with other cancer patients and 30 experts.
The case, entitled How research can deliver way beyond research, really did that, providing Macmillan the insight and evidence they needed to influence key decision makers and enabled them to improve their own internal services – as well as how the project tuned out to be hugely beneficial for the participants themselves.
We’ll see you at the 2016 Summit!