In April, we are looking forward to several exciting events:
Women in Research celebrates its tenth anniversary on the 4th of April in London. The motto of the evening event is „What’s Your Superpower?“ and will be held at 6 More London Place. We are already looking forward to the success stories and tips from three impressive „Superwomen“ from the world of market research.
In April, there is a special highlight on the calendar for us in FR: between the 20th and 21st of April, the Printemps des Études at Palais Brongniart in Paris will take place. Visit us at our stand 36 and try the delicious Spanish tapas or drink a Sangria with us.
Apart from the Spanish delicacies, we have our almost legendary quiz all about the secrets and habits of the French and of course numerous, exciting workshops. From our talk „Mesure passive : De Turin à Rio, du mascara bio aux faux cils, les méandres du shopping online.“ (20th April between 12:00pm and 12:45pm) you can learn how complex and multi-layered Online Customer Journeys can be analysed and described; a world away from traditional declarative approaches.
If you would like to know how to make traditional election predictions more precise and reliable, then don`t miss the workshop „Analyser les émotions pour prédire les décisions : une illustration sur le cas des sondages électoraux“ (20th of April, between 3:45pm and 4:30pm). On the 21st of April between 2:30 pm and 3:15 pm, we will present to you our lecture „Online data collection printemps-été 2017“, and show how you can get closer to people with our extensive methods of digital data collection.
Click here for the full Printemps des Études programme.
On the 27th of April, our colleagues in DE can be found in Hamburg at the Research Club in the Elbwerk. A great opportunity to have a drink together with a fantastic view over Hamburg`s harbour.
At the end of the month, we are looking forward to another great event. The WHAT Conference in Amsterdam from the 25th to 26th of April is all Behavioral Data. On 26th of April between 11:55am and 12:20pm and under the title „Segmenting online customer journeys: the U&A for digital strategy”, François Erner will explain how the analysis of Online Customer Journeys can help you to address diverse target groups the most efficiently. Read about further exciting programme highlights of the conference here
It goes without saying that we hope to see one or more familiar faces at either or both events.