The 2016 Printemps des Etudes is over and our French team is back in the office. This year again, the Printemps des Etudes was really exciting and interesting. It was not only the numerous visitors and exhibitors that made it such a great event, but also our programme.

In addition to four innovative workshops, one of those with our new colleagues from House of Common Knowledge, our new “Priming Module” arose particular interest. This newly-developed tool conveys implicit methods of measurement in online data collection, and minimises the effects of social desirability or distorted self-awareness both which can strongly influence the response behaviour. In this way, opinions, attitudes and objectives can be more accurately collected using the “Priming Module”.

Our stand party was also buzzing with guests. There were not only culinary highlights from a real sushi chef, but also fame, honour and field services to win in our tough France quiz. Congratulations to our three winners, especially to Mathilde Antras who, again this year, managed to fight off the competition and defend her title.

Many thanks to all of you who visited us. We are looking forward to next year!