Research, Data, Insights – between the 05.04. and 06.04, it`s time once again for the Printemps des Études to present the latest trends from the branch in Paris.
As in previous years, we are offering a full and exciting programme. Come along to our stand 36 and discover how you can now understand people more precisely, easier and better, thanks to our new, interactive analysis tool beatery.
Or try your luck at the fourth edition of our legendary quiz all about the secrets and special characteristics of the French. The finale takes place on Thursday 5th April at 5pm at our stand 36 (opposite the Club Prestige). We are curious to see who will be crowned with this year`s title “Market Researcher 2018“.
Our three innovative workshops also promise to be exciting:
We kick off at midday on Thursday (05.04. at 12:00pm – 12:45pm, Salle Brongniart) with our paper “respondi online collection 2018“. Emotion tracking, Gamification, passive metering – our COO Orkan Dolay and Chief Innovation Officer François Erner will show you the advantages and limits of the latest innovations from the branch.
In the afternoon (05.04. at 2:30pm – 3:15pm, Salle Brongniart) we will be presenting our product beatery against the backdrop of the title “beatery: suivez en temps réel le comportement de vos cibles sur internet“. Learn more about how we collect data about visitors to websites, entered search terms and the usage of Apps on all common devices and how we combine this information interactively and visually with declarative survey data. Orkan Dolay and François Erner will explain how your research can be given a new dimension of granularity with beatery.
If you want to understand how consumers behave online and also the reason for their online movements, then be sure not to miss our talk “Le meilleur des deux mondes. Précision des données comportementales et profondeur de l’interrogation active“ on the second day of the event. (06.04. at 12:00 pm – 12:45pm, Salle Eiffel). Using inspirational examples from diverse branches, you can discover how the combination of passive survey data with classic quantitative and qualitative methods not only helps you to understand the individual stages of the both the purchasing and opinion-forming processes but also the underlying wishes, hopes, attitudes and motives.
Learn more about what you can discover in the numerous workshops and discussions at the Printemps des Études here.
If your thirst for knowledge has been quenched but you still feel a bit peckish then come and taste the freshly-prepared Streetfood or a delicious craft beer at our stand party on Thursday afternoon at 5pm.
We look forward to seeing you!