The countdown has begun: only one more week until the Printemps des Études 2017 opens its doors in Paris on the 20th and 21st of April. This year again, we not only have exciting workshops and products for you, but also our almost legendary quiz all about the secrets and characteristics of the French.
Go up against the winners of the past two years and show them you know the French better; claim the title of „Market Researcher 2017“! We are looking forward to the grand final on Thursday 20th of April at 5:00pm at our Stand 36 (opposite Club Prestige).
We are also excited about our innovative workshops. François Erner, Chief Innovation Officer at respondi, Déborah Guignot, Senior Sales Manager at respondi and Stephane Marder, CEO of Future Thinking France will kick off the programme on Thursday 20th of April from 12:00pm until 12:45pm. Their lecture „Mesure passive: De Turin à Rio, du mascara bio aux faux cils, les méandres du shopping online. “ speaks to all those who would like to know how passive metering helps to clarify complex and multi-faceted online customer journeys – a world away from declarative approaches.
In the afternoon, we will be looking at election predictions. On Thursday 20th of April between 3:45pm and 4:30pm, Gabrielle Florin, Manager Data & Analytics and François Erner, Chief Innovation Officer both from respondi will demonstrate how traditional forecasts can be improved with precision and reliability in their talk „Analyser les émotions pour prédire les décisions : une illustration sur le cas des sondages électoraux“.
On the second day of the event (21st of April from 2:30pm to 3:15pm), Orkan Dolay, Chief Operating Officer at respondi Elisabeth Martine-Cosnefroy, founder and CEO of Adéquation MR will present their lecture „Online data collection printemps-été 2017“, and demonstrate how you can get even closer to people with our extensive methods of digital data collection.
More details on what to expect at the event, can be found here
If you need a little pick me up at the event, then be sure to come along and sample the delicious Spanish tapas at our stand. From 5:00pm onwards, you can also enjoy a glass of sangria and fresh Serrano ham with us.
We look forward to seeing you!