This year, on 12^th and 13^th February, the Quirks Event, a market research show and conference originating from the US, moved across the Atlantic and took place in London for the first time! The show was a resounding success! Two days packed with exciting conversations at our stand, with lots of new fresh faces and a superb array of papers/speakers. We’re not sure we’ve been to an event with such variety – not to forget the delicious food and drink(s)!! – we are happy and proud to have been part of it!

Thanks to all those who joined us at our booth or for our talk “The Folly of Misunderstanding Youth!” on the first day of the event in which our Managing Director UK, Jennifer Roberton, and Michael Brown, Head of Insight at UMWW, revealed some interesting and surprising insights into the Generation Why and debunking a few of their stereotypical myths!

If you missed the talk and want to learn more about our study, and how you don’t misunderstand today’s youth, we’d be happy to talk further and send you our presentation.

Get in touch! We look forward to hearing from you!