Exciting insights, delicious Streetfood and our cult France quiz: The Printemps des Études 2018 was an all-round successful conference with many great highlights.
A huge thank you to all those who visited us, whether at our stand or one of our workshops all about digital data collection.
Emotion tracking, Gamification, passive metering – Our talk “respondi online collection 2018“ presented this valuable information on the latest innovations of the branch. Our COO Orkan Dolay and Chief Innovation Officer François Erner explained in the workshop “beatery: suivez en temps réel le comportement de vos cibles sur internet“ how you can now understand people and markets even more specifically, easier and quicker with our new, interactive analysis tool beatery. In our paper “Le meilleur des deux mondes. Précision des données comportementales et profondeur de l’interrogation active“ respondi showed how the combining of passive survey data with classic quantitative and qualitative methods allows you to not only understand the online behaviour of your target group but also the underlying wishes, hopes, attitudes and motives.
Our cult quiz also provided some exciting insights into the secrets and characteristics of the French. All the participants did really well – Thank you again for your interest and attendance! Congratulations to the France expert Valérie Satre (Groupe SEB), who triumphed over her opponents Mathilde Antras (Groupe SEB) and Flora Baumlin (Ipsos). In addition to the fame and glory of the title, the Market Researcher 2018 also pocketed the prize of respondi field services and the Market Researcher 2018 trophy, which she got to take home!
Of course we also celebrated in style with freshly prepared Streetfood and delicious craft beer at our stand party on the first day of the event. We were delighted to see so many familiar and new faces there!
If you are interested in our workshops, we would be happy to send you the appropriate presentation. Please get in touch. We look forward to hearing from you!