respondi has been around for 10 years! We would like to celebrate this milestone with you at Research & Results (28. – 29.10) with sushi, sake, wine and beer in Munich. Come and join us at the anniversary party (Wednesday 28.10, from 4:30pm on Stand 214). Let’s have a drink together and enjoy the Japanese specialities; freshly prepared by a real sushi-master!

Apart from the culinary highlights, be prepared to be inspired by our Workshops. We will be presenting you with some exciting projects from last year. Interested? We’ll be happy to reserve you a seat, just ask!

Wednesday afternoon (1:00pm) Jonathan Heinemann from respondi together with Matthias Arnold and Jan Hecht from SINUS Institut will demonstrate how you can find local customers in global markets. Learn, with the help of examples from several international studies, how you can identify and address customer-specific segmentations as strategic target groups over different continents.

Immediately after (2:00pm) Bengül Robillard from respondi and Sebastian Gensch from infas 360 will show you how to link up informative and revealing on and offline data. Discover how you can enrich results from online and mobile studies with micro-geographic data to describe participants more precisely, objectify surveys as well enable regional evaluation and communication.

Our lecture on the effective use of modern Insight Communities is all about choices and possibilities. On Wednesday afternoon (4:00pm), Anne Tessmar from respondi together with Alexandra Jager and Jessica Busch from IFAK Institut will present a broad spectrum of innovative tools, with which you can intensively investigate complex questionnaires in modern Insight Communities.

Our last workshop will take place on Thursday afternoon (3:00pm). Marcus Schatilow from IFAK Instiut together with Anne Tessmar from respondi will show how OOH Customer-Journeys can be explained and measured by using an App. Discover how you gain insights on product consumption, price perceptions and exceeding expectations in real time. Also learn how you can enrich the insights with data on customer journeys, shopping locations and information-related behaviour. Comprehensive findings on decision-making behaviour, consumption habits and customer experience is guaranteed.

Visit us at our stand or workshops. We are looking forward to seeing you!