General Online Research (GOR) takes place from 14th to 16th March 2011.The annual online market research conference 2011 will be held at the Heinrich-Heine-University in Düsseldorf.

This year the organizers, the German society for online research (DGOF), will focus on the theme of Social Media Research. Furthermore, a key issue at the conference is the latest methodical developments to improve the data quality. Moreover, in the applied market research, there were discussions about the advantages of the online mode, as well as the approved methods in case studies.

respondi is also involved in this year’s GOR: Managing Director, DR: Otto Hellwig, will preside over a session on the topic of „Who participates in online panels? “

Furthermore, he will also take to the podium on the topic of Qualitative Online-Market research. The participants of the discussion will be moderated by Lisa Neundorfer (IFAK Institute), will define this new form of market research in the online research landscape. They are particularly keen to discuss Market Research Online Communities (MROC‘s), which facilitate a market research guided direct interaction between companies and consumers. The aim of the discussion is to identify the particular systematic challenges of qualitative market research activities and to outline the success factors for first practical application. respondi is a MROC pioneer; therefore Dr. Hellwig will regulate the first findings form the market research communities; using the practical experience of the company. Apart from him, Ilka Kuhagen from IKM Munich, Dr. Gerhard Keim from GIM (Gesellschaft für Innovative Marktforschung), Frank Lüttschwager from Ears & Eyes and Andreas Woppmann from MAM Babyartikel will also take part in the discussion.

You can find more information on the GOR 11, on the session „Who participates in online panels?“and on the podium discussion „Qualitative Online Research – Status quo and quality criteria“ at www.gor.de/gor11.