The Research & Results in Munich will take place between the 22nd and 23rd of October. respondi Germany will be taking part for the ninth time, however this year we will be getting some support from our London office.
On Thursday at 12:30 pm, Jennifer Roberton from respondi UK together with Laura Morris from Trinity McQueen will be presenting the international multi-method study „A Picture of Health“; a comprehensive insight into the Health market in 2014. If you would like to know what people understand under the term „healthy“ and what that means for brands then this presentation is the one to go and see. Exciting insights are guaranteed!
On Wednesday morning at 9:45 am, we will begin with our workshop „Brands as friends“. Maria Drosdow from respondi and Dr. Helena Pongrac from managment consult Dr. Eisele & Dr. Noll will introduce a model which both companies have developed together. This model is based on the research into how one’s own personality and that of brands are matched and blended to determine how brands become “favourite brands”. This newly-developed model can help brands find their right positioning within the market. The presentation will also demonstrate how with the help of a self-developed algorithm, the market potential and acquisition of additional target groups can be calculated. You can look forward to an exciting presentation!
The programme continues on Wednesday afternoon at 3:45 pm with the workshop „More success at Point of Sale“. Bengül Robillard from respondi together with Dr. Steffen Egner from MediaAnalyzer and Björn Lockstein from IMPLIZIT will show, using a case study, how one can get the best out of a POS. You can expect an exciting and promising optimisation concept, in which research and creation are tightly intertwined!
You can learn more about respondi and our products in a guest talk by our CEO Dr. Otto Hellwig. On Thursday morning at 9:45 am he, together with Questback, will present the workshop “Better, faster, more efficient and at all times and everywhere – wishful thinking or reality?” You will be fascinated to learn what is possible in online research today.
Apart from our talks and presentation, you will experience some real highlights at our stand:
We will demonstrate how you can get closer to your target groups with our Mobile App-Panel and we show you what good taste is at our molecular stand party.
Come and visit us at our stand 214, we’re looking forward to seeing you!