Following stops in Dresden and Berlin, this year the General Online Research is returning to the banks of the Rhine. From 28.02 – 02.03, the GOR 2018, hosted by German Society for Online Research in the University of Applied Sciences of Cologne, will once again present the latest innovations and trends of digital research.
We are looking forward to this year`s programme highlights: Online- and Mobile Surveys & Methods of Online-Research (Track A), Big Data & Data Science (Track B), Politics & Communication (Track C) and Applied Online Research (Track D).
As GOR Silver Sponsor, we will be giving our full support to the GOR Best Practice Award for the best study from Online Market Research. Furthermore, respondi will be presenting the three following innovative talks all about digital data collection at the GOR 2018:
On 01.03. in the afternoon (4:45pm – 5:45pm, Track A) Denis Bonnay, Director Data & Analytics at respondi, will demonstrate in the presentation “What does time measure?” exciting insights all about the latest findings on measuring response times and how to get more crystal clear results in a priming process!
On Friday (02.03., 9:00am – 10:00am, Track B), we carry on with the innovative theme. Discover in our talk “Dataviz and behavioural sampling for managing online communities” a new way of conducting online research communities. Our Chief Innovation Officer François Erner will explain, how you can attain quicker, less expensive and more precise results, by combining online tracking and declarative surveys.
On Friday afternoon (02.03., 3:30pm – 4:45pm, Track D) Bengül Robillard, Managing Director respondi Germany, will show under the title “How to use web navigation data to segment online journeys”, how online behavioural data can be used to segment diverse behavioural patterns, user groups and customer journeys.
The rest of the GOR 2018 agenda promises to be just as interesting. Whether it be the podium discussion “Evolution or revolution? How much innovation does research need – and how to implement it?” (01.03., 11:45am – 13:00pm), one of the six workshops on the first day of the conference (28.02.), or the more than 90 talks all about the current developments in the digital research.
We are looking forward to a conference full of insightful input!