We enjoyed two great days at the Palais Brongniart trade fair in Paris. This year again Printemps des Études 2017 inspired us with an exciting event programme, innovative contributions and international exhibitors.
A huge thanks to all of you who came along to our stand party and enjoyed a glass of sangria with us!
Besides the delicious Spanish tapas and freshly sliced Serrano ham, we also held our French quiz with fascinating insights into the secrets and characteristics of the French. Prune Cortes (IRIS – Brand Vigilance) took on her two rivals Julien Ruiz (EDF) and Jon Hackett (H2\AGENCY) in the big final and was crowned “Market Researcher 2017″ by our quizmaster and Chief Operating Officer Orkan Dolay. Congratulations!
We were especially delighted with the packed audiences at our workshops.
The presentation “Mesure passive : De Turin à Rio, du mascara bio aux faux cils, les méandres du shopping online.“ was one of many interesting talks held on Thursday lunchtime. François Erner, Chief Innovation Officier at respondi, Déborah Guignot, Senior Sales Manager at respondi and Stephane Marder, CEO of Future Thinking France, demonstrated how passive metering helps to clarify complex and multi-faceted online customer journeys.
In the afternoon, Gabrielle Florin, Manager Data & Analytics at respondi and François Erner revealed some exciting insights on the topic of election predictions and with their lecture “Analyser les émotions pour prédire les décisions : une illustration sur le cas des sondages électoraux“ explained how priming can enhance traditional forecasts with more precision and reliability.
At the Atelier Flash Benchmark, Benjamin Simmenauer, Chief Consulting Officer at respondi, continued the innovative spirit with his talk “La convergence de la donnée : mesure active et mesure passive (récupération, intégration multisources, traitement et analyse)“. In his contribution, Benjamin explained how we can gain an even better understanding of consumers, thanks to the new perspectives offered by the analysis of the complete surfing behaviour – a world away from simple cookie trackings.
On the second day of the trade fair, Orkan Dolay and Elisabeth Martine-Cosnefroy, founder and CEO of Adéquation MR, showed us in their talk “Online data collection printemps-été 2017“ how our extensive method portfolio, including implicit approaches or tracking tools can help us to get even closer to people digitally.
If you are interested in our talks, we would be happy to send you the corresponding presentation. Get in touch, we look forward to hearing from you!