More than 1.200 Research and Marketing experts will discuss the latest trends and innovative research ideas, projects and methods at the branch’s biggest event from 23-26th September.
We are looking forward to meeting you at the ESOMAR Congress 2018 in Berlin! Come along to one of the numerous talks and workshops or to the networking party. Maybe we will see you on Tuesday the 25th at our Case Study The true impact of YouTubers on consumers (minds). Thomas Gruber, dm drogerie-markt Germany and Bengül Robillard, Managing Director respondi Deutschland, will reveal the exciting results of our Influencer Marketing study: What effect do Influencers have on consumers of beauty products? How do they influence the purchasing decision? Which Influencers are especially successful and why?
Look forward to many interesting Insights from the world of Influencers!
You can find the full programme to the event here.