This year Esomar pulled off a coup with its key speakers at the annual 2013 congress, by welcoming Garry Kasparov, who is best known as one of the most successful chess players in history and has re-invented himself as a specialist in decision-making. We are eager to hear what the master of strategy will talk about at the market research congress. On the other hand, Oliver Percovich, another key speaker, will enrich the congress in a rather more unusual way; he will talk about how he founded a skateboard school which teaches both formal and skateboard lessons in Afghanistan. The school engages young Afghanis, especially those who have been socially excluded: “The Potential for Big Change through Small People”!
You can hear what they have to say from 22.09-25.09.2013 in Istanbul at the conference under the theme “Think Big”. Think Big provokes market researchers to think “Big” to take into consideration both the old, tried and tested methods, but also those of Online, Mobile and Real Time Big Data. What happens next and how do we define the contours of a profession with ever more data collection and an ever wider range of analyses?
Think Big hopes to provide several answers thanks to the 75 speakers present, who come from all four corners of the planet to guide the sector in these new challenges it faces. Further indices will take place among the exhibitors; there will be 100 in total, in their discussions with the thousands of visitors during the hours dedicated to networking.
Orkan Dolay, our CEO of respondi France will be present for the whole duration of the conference.