respondi returns from the ESOMAR Congress in Dublin

The 68th ESOMAR Congress is over and we are back in the office. In past years the conference has been held in Istanbul (2013) and Nice (2014) and this year

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Brands need to adapt to keep their place on the British high street

The high street has lost its appeal, according to a a study that sought to paint a picture of what the high street will look like in 2025. The study

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respondi sponsors the ESOMAR Parisian summer event

This Friday the 26th of July, respondi FR will be at the ESOMAR Parisian summer event, which we will be sponsoring for the third time. In the conference break, we’d

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The MR Summit 2015: fresh speakers and curious papers

On the 19th & 20th May, respondi UK were proud to exhibit at the Market Research Summit 2015. A packed out two day event in London, full to the brim

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How restaurants can increase their cocktails profit margin

The time when cocktails were primarily drunk in bars and clubs is a thing of the past. These exotic and exquisite tipples have long since found their way on to

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respondi at MR Summit in London

The Market Research Summit is taking place on the 19th and 20th of May in London. This year for the third time. We will be there again with our own

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Printemps des Etudes – April 2015

A live community, a quiz show and a molecular cook – this year our stand offered some great highlights at the Printemps des Etudes in Paris. Thank you to all

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Testing the effectiveness of testimonial ad campaigns

The Beckhams, the Rooneys and the cast of Harry Potter films – Brands like to use celebrities for marketing purposes. But just how effective are testimonial campaigns? Together with Celebrity

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respondi at the Printemps des Etudes 2015

On the 16th of April, it will be time again for the Palais Brongniart to open its doors for the Printemps des Etudes. This year, the two day trade fair

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mingle reaches a new milestone of 50.000 Facebook Likes

Our opinion platform mingle is an increasingly strong brand  – and the 50.000 Facebook-Likes are clear proof. It is also an excellent reason to celebrate with our participants. To celebrate,

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Dr. Otto Hellwig is re-elected as executive chairman of DGOF

Dr. Otto Hellwig, respondi’s CEO, has been re-elected as executive chairman of German Society for Online Research. Oliver Tabino (Q | Agency and Linkfluence Germany), PD Dr. Meinald Thielsch (University

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General Online Research 2015 – A moustastic get together

The General Online Research conference is over for another year and we remain as enthusiastic as ever. Apart from numerous interesting keynotes, workshops and presentations, there was still time to

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Students live Mobile-First

Open eyes and reach for the smartphone; most students start their day by checking their mobile devices. We discovered to what extent smartphones are an integral part of students daily

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People and dogs – the cost of animal love

A dog is a special type of pet. To find out just how far this animal love goes and the relationship between people and dogs on a daily basis, we

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Cloud Computing in mid-sized companies

In stark contrast to many large firms, medium-sized German companies have, up until now, been very restrained as far as using Cloud Computing is concerned. To find out why and

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Market research trends– Interview with Andreas Knappstein

For the interview series “Market Research Thought Leaders” our Sales Director Andreas Knappstein gave a presentation and answered questions at Research & Results. Why mobile research is so important and

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