How do users interact with audio content outside their homes throughout the day? What content do they consume, which channels and devices are used?

The study “On Track – Studies on Audio and Mobility” analyses the listening habits of Germans. On behalf of the media authority of North Rhine-Westphalia, among others, mindline media surveyed 1,700 participants aged 14 and over using the respondi panel.

In general, radio is listened to most while on the move, and especially while driving: 81% of mobile audio users listen to the radio while on the move. Radio use increases with age, but among the youngest age group, the 14–29-year-olds, still 69% use it. The most listened-to content on the radio is music (90%), national and international news (58%) and local news (49%). Podcasts are listened to by 28% of mobile audio users, audio books/plays by 22 %. Even though there are more and more different playback devices – the established, familiar devices remain important, especially in the car. The smartphone (74% of mobile audio users) and the radio/infotainment device (73%) are used most frequently. Here again, there are clear differences in the age distribution: while the smartphone is used especially by 14–29-year-olds (94%), the radio/infotainment system dominates among the over 50s. In the car, the permanently installed FM radio is used more often than the smartphone connected by cable.

Further details on the study can be found here (in German).