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Being able, as a customer, to be informed about destinations and their possibilities online at any time and transparently, and to book the desired trip directly at the click of a mouse has been boosting the tourism industry for years.

While booking.com and comparable providers have been concentrating on building their business models on existing resources, the next digital generation, for example airbnb, has long been ready to once again change the rules of the game in the industry.

We analysed in detail, how travel behaviour is developing against the background of this mix of digital tourism service providers. The data basis for this analysis is the digital life board, in which the Internet usage behaviour of over 2 000 representatively selected persons in Germany, France and Britain is recorded on the user side. In addition, the participants were asked in several online surveys about their socio-demographics, interests, consumption and travel behaviour.

Find out how the online booking behaviour differs not only between the three countries, but also between age groups, from weekend trips to sabbaticals and understand how decisions are made in our whitepaper Online Travel Market Today.