Today, market research is facing new digital possibilities. In the future, market research will not only be faster, more relevant and accessible, with tools beyond the classical survey, it can also participate in the everyday life of the people. In this whitepaper, we’ll show you how to use the possibilities of a new, data-driven marketing world and an increasingly networked society.

In order to actively accompany people in their daily life, we need to win people as partners and learn how to handle new technologies. Only when we have gained the trust of people and are making full use of the diverse channels of communication, we will come closer to people.

In line with this principle, we have changed our research routines in the past several years. We not only have invested a lot in the good relationship with our participants, but also into the development of digital solutions for online market research. In this way, we are able to reach a comprehensive understanding of the life of people from a mixture of active participation and passive data.

With the help of two exciting case studies, we can demonstrate how we put this into practice.

Together with a German drugstore group, respondi found out to what extent the purchase and surfing behaviour of readers of beauty blogs differed from non-readers. A further segment study about the customer journey while planning a holiday gives a more extensive understanding of digital planning processes against the background of diverse lifestyles.

Download whitepaper here