ONLINE TRAVEL MARKET TODAY

ONLINE TRAVEL MARKET TODAY

The internet has long since arrived in our lives. Many consumers regularly inform themselves digitally about products, services and costs and order products and services more and more frequently by mouse-click. The Internet has long since become indispensable information behavior and shopping, but does this also apply to the travel market? Of course, when we rummage through travel blogs and see pictures of influencers from the hotspots of the world, we already get wanderlust, let our thoughts drive us and search online directly for regions and accommodations, but do we also book online?
In order to find answers to these and other questions, respondi has recorded the Digital behaviour of over 2,000 representatively selected people in Germany, France and Great Britain. For this purpose, the selected participants installed a tracking software on their digital devices with prior consent, which records all data generated during daily surfing. The basis of this study is not only self-declaration of Internet users, but their actual behavior.