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PREDICTING NEWS TRENDS

PREDICTING NEWS TRENDS

predicting_news_trends-cover-web

PREDICTING NEWS TRENDS

Trending topics come and go. It is not so difficult to get to know the trending topics of the day – they are all over the internet for us to see. The common web listening solutions provide detailed quantitative insights – or we could just look at google trends or the “most read” columns in news outlets. But is it possible to predict the trending topics of tomorrow? We show on a case study in news trends prediction that adding panel tracking data to web listening type of data enables us to make more accurate predictions of news trends. The predictive models we used pave the way for newsroom monitoring tools, and they could also be used as PR solutions to simulate the effects of media campaigns.